This was a marketing summer sample campaign concept.
The goal was to provide a fun summer themed bag filled with products of the season and an insert with information about the samples and the company. These bags were sent out to customers in a certain threshold and tracked for ROI in our systems. I wanted the design to be fun and airy, while also giving an ode to our hometown of Atlanta. I wanted it to be something that customers would actually want to use this season and not just another promo sample that collects dust on a shelf.
Christina Ellis 